We are not inspired by title, talents, or possessions, but we are inspired by Jesus Christ, his immaculate conception, his life, his death, and his resurrection.

Here is where you write to your audience about what's new, or any topic you choose. 

Step 1: Understand your audience.

Before you start to write, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.